The website is at the centre of your company’s marketing plan. It is the most important hub for the communication with the client, and should have all the other on-line materials linked to it: social media, blog, RSS feeds, newsletters and many more. Web design and development solutions include everything you need.
The interface design has a few factors that make the difference between a good and a bad website. Usability, functionality, visualisation, clarity of the message are some of the most important factors to take into account when designing a website. Different strategies are used to ensure that your message and marketing goals are properly communicated to your clients.
The offer includes a wide range of template designs, from which you can choose one to develop, but also custom website design, custom interface, web app, mobile apps, integration of shopping modules on your page and other gadgets that you might need to promote your business properly.
A blog associated to your website is the most appropriate tool to display and manage your content with regular entries written by yourself or the staff in your company and monitor the comments posted by the users interested in your business. The blog is the modern way to update content and advertise social media campaigns. It is utterly important that the graphic of your blog matches with the website’s. With this strategy, you let customers know that they are visiting the same business owner.
RSS feeds, or Really Simple Syndication, are used to post articles from other sources for your website audience. You can used articles from business owners that you collaborate with or you admire.
The social media is the most accessible tool to enhance your marketing efforts, with the website or blog associated to it. The content posted to it can be automatically streamed to the content of your website.